"Just a note to say thanks a million, because that's almost how much money you have saved me over the past several years. When I was at Disney's Hotel Queen Mary, I didn't believe it when you showed me how much more money we could make using the BERG system. The first full year we used the BERG system, our pouring cost dropped from 24.4% to 14.6%. With the increased revenue we got from the bartenders not being able to give drinks away or over-pour, we generated an additional $550,000 that first year. What else can I say? Your service is excellent and your insight on the beverage business is worth listening to. Whenever we have a question, you have always been just a phone call away, even in Korea. Feel free to have anybody call me if they want further information."
Paul Stanton, Chief Financial Officer, PM Hospitality Strategies
"At first, I was a little nervous about all the promises you made concerning the BERG system (i.e. installation, reliability, training, performance, service and payback period). Needless to say, you have exceeded my expectations in all of these areas. The most dramatic change in our operation was the reduction of the combined liquor, beer, wine and soda costs from an average of 32% to a steady monthly cost of 20.5%. This was accomplished using the same managers and the same employees, both before and after the system was installed."
David Weeler, General Manager, Holiday Inn
"I am happy to report that after more than a year and a half with the BERG system, all is working perfectly. Without this we would not have been able to hold the line on prices this year due to increased product costs. It is really convenient and cost effective, controlling 16 brands via the Laser-Gun. I would estimate that it has saved us approximately $50,000 over the past year's time."
Joel Feigenheimer, President, The Cranberry Bog
"It is not often I will take the time to write a letter to recommend a product, but your recent installation of the BERG Infinity System definitely warrants praise. At the America's Cup, our pouring cost is derived on a weekly basis. We figure everything it takes to make a cocktail, liquor, juices, soda, fruits, daquari mixes etc. I could not believe what the system has done, keeping in mind the we pour 1.25 oz. and 1.50 oz. on the rocks, our pouring costs are unbelievable, 12.8%. I relate to prior BERG which was 18.2 %, I have saved 5.4%. Our average liquor sales in the summer months are $250,000 at a savings of 5.4%. It relates to $13,500 in our pocket a month, which is well less than a one year payoff."
Frank Maratta, Spinnakers
"The Smartender machine has been a huge hit at Target Field throughout the 2013 baseball season. We have fulfilled 31 of a total of 35 requests this season with the hopes that we’ll add additional reservations before Twins season is over. What we find to be so beneficial about the Smartender, aside from the guest appeal of the machine, is the ability to offer our guests the option of a hosted cocktail bar where there otherwise wouldn’t be this opportunity. I’ve found that through communicating the advantages of the machine to our clients it’s easy to sell this as an added amenity and truly does help us achieve our goal of ‘Creating Special Experiences One Guest at a Time.’ I’d recommend the Smartender to any company that is looking to offer a unique experience to their guests in the form of an added amenity that is guest friendly and takes less than 10 minutes to set-up. I’ve enjoyed working with the entire Smart Bar USA team and I couldn’t be happier with the service and support they provide to the suites department at Target Field."
Jessica Dalbec, Suites Manager – Target Field
"The SmartBar system proved to be just the thing we were looking for. The ability for each server to pour his or her own drinks, all in a quality-controlled environment, was a major plus. In addition, there is a limited chance for overpours or theft. We chose to integrate the SmartBar system into our existing POS system. The actual installation of the SmartBar went very smoothly. There were a few changes that needed to be made to the names of our menu items to match the SmartBar, but this only gave us a greater understanding of how to edit and activate menu items. We had also chosen a few liquors that were not included in the database, and were impressed with the ability to connect to the SmartBar server and retrieve them into our database. We were surprised at the sheer number of drink recipes that we available in the SmartBar database, so much so that we immediately expanded our planned menu to include more specialty drinks. Once the SmartBar was up and running, it was incredibly easy to fix any problems that arose because the SmartBar literally spells out exactly what it needs, whether it’s more gas, water, or ice. All in all, I can’t recommend SmartBar enough. Even for a small business like us, we received great service and training. It has proven to be the perfect solution for expanding our liquor sales. When we weighed what the costs would be to staff and train a bartender, store and secure our liquor stock, deal with the issues of theft and over-pours, staff giving out free drinks, and all of the issues that go with serving liquor it was clear that the SmartBar was the only option. It has not only saved us money, it has saved us a million headaches. It integrated into our restaurant so easily that one day we only served wine and beer and the next we were fully up and running. It has proven to be a great investment and one which was supported by great service and training."
Devan Schneider, St. Paul Fish Co.
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